Much like title tags, the SERPs will highlight keywords that the user searched for, increasing the likelihood of the user clicking through to your website. Maybe your baby is a little less attractive than the others? To help boost your business' profile on the internet, why not list in a …

SEO, once a highly specialized task relegated to the back rooms of a website development team, is now a mainstream marketing activity. Google is a straightforward practitioner of its own philosophy. Why not get your organisation listed in a Free UK Business Directory to help to boost your profile online …

Defining primary marketing objectives establishes targets such as higher sales, an increase in market share, a new competitive position, or desired customer actions, such as visiting the store and making purchases. The Google-led open source project AMP, or Accelerated Mobile Pages, has one goal: loading your pages as fast as …

If you are planning to own a full-time Internet business, I recommend that you learn how to design the site yourself using one of dozens of programs which are readily available at any software store. Most major forms of advertising contain visual and verbal or written elements. On a chilly …

Long term, having good SEO will continue to bring people back to your site. Check all of your content to make sure it loads properly, work to reduce loading times, and put mobile users in priority consideration when it comes to designing interactive elements. If you wash a pashmina scarf …

You likely understand your industry jargon. Unfortunately, many great sites find themselves climbing ranks at a painfully slow rate without some offsite SEO support. There are a number of on-page optimization strategies that can improve a website's competitiveness within search engines. I'm not a big fan of manufactured goods. I …

Search engines decide rankings on what is called the results page. You will sometimes see me use the term SERP, which is the acronym for Search Engine Results Page. In a Google search, the search engine makes its decisions based on signals from websites and the person searching. Always strive …

Nearly 15 years ago, the nofollow attribute was introduced as a means to help fight comment spam. It also quickly became one of Google's recommended methods for flagging advertising-related or sponsored links. However, you'll never connect with them if their search results don't show anything related to your business! It …

The good news is that there are multiple ways to manually remove spam links from sites that are pointing to your website. When in doubt, define a term or explain a concept in your content. Because not all links point directly to your money site, it offers some protection from …

SEO is the process of implementing strategies and techniques (both on site and off site) in an effort to achieve a higher rank in search results. Typically, the higher a site is in search results, the more visitors it receives. Title tags and meta descriptions are important elements of your …

I'm going to run a huge test and then update this post with my results. From news aggregation to data segmentation, many essential functions of the SEO brain-trust call for automation. Coming up with a title for a blog post might seem too basic, but a great headline can mean …

Search traffic is free and you do not need to pay for it when compared to PPC, public relations, and display ads. Before entering a new market, it's crucial to do a proper market analysis and identify the opportunities and threats that you could encounter. There's no clear visual indication …

In Google search results, you only have space for 70 characters in your title. If your title is longer than that, it gets truncated (meaning the end will be "...."). (Previous estimates put this number at 50 to 60 characters, but Google recently expanded the width of the search results, and …

When you use keyword research and optimize evergreen content pages for SEO, you can improve your website's search rankings. This boosts your online authority and drives more and more traffic to your website. Google is making a real push to get to grips with any tactic they see as manipulating …

Human users are already intrigued by your title; all that's left to do is entice them to clickthrough with your meta description. A meta description is information, more in depth than your title, that will let users know what to expect when they visit your page. Smart SEO practitioners know …

Successful sites load fast. Even a small delay can have an impact on visitor numbers, ad views and conversions. Keep in mind that you don't have to create only evergreen content for your blog. Individuals spend an average of 3 hours and 18 minutes per day on mobile devices. Are …

This then ranks the article for the widest range of possible terms. The last great way to drive leads to your local business (that's free and not based on an incredible amount of technical skill) is being great at your business and getting terrific reviews. Already, more than half of …

Good hosts have checks in place to handle this situation. Advocates of the sniper approach choose their targets carefully and send highly personalized outreach emails to each of them. SEO is Search Engine Optimization. Visually, I prefer a handcrafted yorkshire rocking horses . Our preferences may be different. You may like …

Modern SEO is about so much more than keywords and meta tags. I also like to mention several synonyms and semantic terms throughout the intro and body copy. Google doesn't like using the word 'penalty' but if your entire site is made of entirely of republished content - Google does not …

If long text is unavoidable, consider creating HTML files that users can download and print out easily. If you are using some paid services to get links to your site, you are likely going to be penalized by Google Penguin's algo. In the best case scenario, a site visitor turns …

A catchy headline reels readers in, but how do you get them to continue reading? Use subheads. You can also build a reasonable idea of how many links you need, and how authoritative, in order to compete. Listings with many photos, hours and a lot of information about the business …

Only for marketing needs, different titles are resorted. Practice makes stuff happen and takes discipline. Search engines have no trouble finding the homepage for the blog. Have you ever tried to buy artisan rocking horses UK round here? For example, you could search for lovely organic food and be presented …

It doesn't matter how many searches a keyword has in a month if it doesn't accurately reflect the content on your page! Google expects pages to load faster so that clients can get the value for their time and resources. If your pages load slowly, the bounce rate will be …

The trick here is to identify the sites where your business should be listed. Enter a query like, "kitten" and you're likely to see suggested terms including, "kittens", "kittens for sale", and "kitten adoption". Search Engine Optimisation (SEO) is a great tool for attracting new visitors to your website. If …

Is it the customer, tired of being sold to every time they open a web browser, or is it the digital marketer themselves, who has forgotten that creativity is just as important as technical know-how? in these case we work with you to create new pages to reach these terms …

As I've mentioned throughout this guide, making sure that your technical (on-page) SEO is taken care of is the most important beginning to a powerful, well ranking site. I will often examine pages thoroughly to learn what they're doing on their homepages, blogs, shopping carts, etc. With tightening marketing budgets …

The solution for everyone is simple: worry about writing and get thoughts out before thinking. Twitter has more than 320 million users, and there is no doubt that it remains one of the most active social media sites in the world. Make sure you pick a permalink structure that fits …

While variety is the spice of life, changing things up too much on your website won't help it rank in search engines. Of course it's important to regularly refresh and update your content-in fact, it's vital, but making too many changes all at once will certainly impact ranking stability. Spend …